Participate in the LYLM 2017 Campaign!


The global 'Love Your Local Market' (LYLM) campaign is an annual event celebrating wholesale & retail (street or covered) markets. It is held in the month of May, now known as the Month of Markets! LYLM Global is supported & coordinated by the World Union of Wholesale Markets (WUWM) since 2014.

Please join with WUWM markets from all over the globe in the biggest markets event ever seen! In 2016 over 2,500 markets from 16 countries participated in the campaign during the month of May (both wholesale and retail)- and we hope to expand that number in 2017!

The theme for LYLM Global in 2017 is: “Markets for the new generation”. The campaign will  focus on youth not only to attract young customers but also new and young traders (markets are a job incubators).

The campaign is primarily social media driven to get consumers actively talking about their local market. With that, traders need also to be active in social media with their customers and make use of this campaign to apply special offers, discounts, etc during this period. Some activities that can be organised are cooking workshops, local entertainment, arts and crafts, discounts, ruffles, etc.  Every market participating is urged to arrange for special entertainment/activities during the campaign to create a fun atmosphere and to try and get as much local community active on the market(s) in that period as possible.

Direct information from markets and their national associations participating in LYLM 2017 is available by visiting the following LYLM websites:

UK –

France –

Ireland –

Barcelona –

Germany –

Greece -

Galicia –

Belgium -


If you would like to join the 2017 global Love Your Local Market (LYLM) Campaign, please contact the WUWM Secretariat!

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