December 3, 2007
The World Union of Wholesale Markets (WUWM) pays tribute to Hamburg Wholesale Market Managing Director Wolf Rohde who retires this month having successfully developed the market into one of the leading wholesale markets of the world. An active member of the WUWM for 10 years and Board member since 2002, Mr Rohde has been instrumental in the ongoing development of the marketing, membership and information-sharing expertise of the Union. He was also one of the key authors of the WUWM Guide to Good Hygienic Practice for Wholesale Market Authorities in the European Union, a document that is currently being assessed by the Commission as the future European Community Guide for the sector. Mr Rohde was employed as financial controller on the Hamburg Market in 1977 becoming deputy manager in 1980. In 1993 he returned to the market and was charged with the task of developing the market into an effective service centre for the industry, reforming the market’s management services in the process. He engineered an innovative and successful marketing vision that dynamically linked the market directly to consumers via retailers and wholesalers and built strong relationships with the companies located on the market, including the Hamburg Market’s Traders Association GHVG. One of the founders of GFI, the German Wholesale Market Association, Mr Rohde was Chairman of this national association for five years and a dynamic force behind its marketing success and presence within the international wholesale market scene. He was at the forefront in ensuring the attendance of wholesale market’s at the annual Fruit Logistica Expo 10 years ago, and has been actively supportive of east/central European wholesale markets - providing representatives with valuable expertise, knowledge and information resources. Mr Rohde will retire from Hamburg Market on 11 December in a ceremony led by State Secretary Gunther Bonz however he will continue to serve as a co-opted member of the Board of the World Union in 2008.