Our Goals

  • To effectively contribute to the representation of wholesale and retail market interests with international institutions, national and local governments by offering a strategy and comprehensive knowledge of the global wholesale and retail market industry thereby influencing public/private decision-making bodies, parliamentary groups, legislators, and other market related organisations;
  • To offer an efficient platform for international information exchange, networking, and cross fertilization of wholesale and retail market knowledge between members, as well as with other public or private bodies;
  • To strengthen the relationship between wholesale market authorities and the various wholesalers, farmers, retailers, producers, operators and traders on the market;
  • To support members in the operation and promotion of their markets by actively participating in effective problem solving of the issues facing wholesale and retail markets, as well as production markets or markets at point of origin;
  • To help our members in the development of new business;
  • Promote the important role that wholesale and retail markets play in regional and urban economic and social development;
  • Promote the important role that wholesale and retail markets play as economic instruments for promoting small and medium-sized enterprises, as well as their role in adding value to the food distribution chain and the market economy in general;
  • Promote the wholesale market contribution to the efficient marketing of local producers - and especially the smaller local producers;
  • Promote our members’ shared common base of ethical and social values regarding food distribution;
  • Promote the wholesale and retail market role in ensuring the ongoing life of small food businesses, the effective supply of food to the poor, and the supply of ethnic foods to the many diverse cultural groups within our respective populations;

Some of the ways we achieve our goals…

  • Establishing links and developing collaboration with key-players in the international food distribution industry, promoting the wholesale and retail market role in ensuring effectiveness in the food distribution chain;
  • Developing opportunities to increase communication and cooperation between wholesale/retail market authorities and traders/producers/wholesalers;
  • Supporting markets through the ongoing challenges of modernisation and service provision by actively and collectively participating in problem solving;
  • By promoting the important social, economic and environmental role that markets play in cities and communities;
  • By offering an efficient platform for international information exchange, networking, and cross fertilization of wholesale and retail market knowledge between members, as well as with other public or private bodies;
  • By promoting and developing best practice within the wholesale and retail market sectors;
  • By identifying, strengthening and mobilising the capabilities of member markets and national associations in key areas of common concern and action.